2018 Latest Updated SEO Rules for Google Ranking
Being the Best
SEO Company is not a piece of cake. Just when you thought you knew all
about SEO, let me tell you that Google has a 160-page long search quality
evaluator guideline document for managing the ratings and ranking of your
website. To add to the pains, it keeps changing for strict quality control.
While awareness about SEO is making it easier to
understand the process of Google ranking, constantly changing norms are
ensuring that violations from this awareness are minimized. So, let’s look at
some of the top updates which are likely to impact the Google Rankings in 2018.
1.Greater Dominance of
Mobile-First Indexing:
Most probably your SEO Consultant has already briefed you up about the importance of
mobile scalable content. If you have not invested in mobile-first indexing,
then now is the right time to start. With more than half
of the Google searches already being fired up from mobile devices, Google is up
for giving more weight to content which fits and justifies itself on mobile
platforms. In the coming times, it might not be shocking to see mobile indexing
as the topmost criterion for deciding page rankings.
2. Prevalence of Artificial
Intelligence:
Gear up well because beating up the machine
learning AI systems like RankBrain developed by Google is not going to be easy.
With ambitious projects like Google brain, the ranking algorithms are going to
be even more complicated. The prediction rates are going to shrink for sure. In
scenarios like these, the only hope for becoming the Best SEO Company remains in customizing your content to match and
correspond well with the queries fired by users of the web facility you are
working for.
3. Linkless Brand Mentions are
expected to pick up:
Most of the SEO
Packages In Singapore and abroad including link-building services are
expensive. Unlinked brand name mentions are one positive change expected to be
used by Google. This will abolish the huge existing brand mention margins
between the bigger players and small enterprises. Inventors Navneet Panda and
Vladimir Ofitserov at Google LLC have filed a patent number US8682892 related
to this strategy.
4. A crackdown on Irrelevant
guest-posting:
Link building is one of the major criteria used
by Google to decide page rankings. Pertaining to this knowledge, many website
owners are using the practice of article marketing. In the coming months, Google
is expected to cross-examine the relevance of guest-posting and guest-blogging.
To pass in this examination, ensure that all that you post on your webpage is
relevant to your readers. Failing this criterion, your Google ranking may slip
on the back benches. So, choose a SEO
package which can offer you a legitimate web traffic in Singapore.
5. Voice Search and Featured
snippets:
Voice searches are a thing now. With almost every
5th search on mobile being a voice search, the featured snippets may
be the ones you would like to focus on instead of the top ten organic rankings.
Featured snippets are mentioned on the top of Google’s organic rank list. Most
of the voice search results are extracts from these featured snippets. So, as
fast as the feature of voice search will expand, so will the rivalry between
the featured snippets and organic listing. These snippets can be of a paragraph
type, list type or a tabular representation. According to the recent analysis
by a Top SEO Consultant, the
paragraphs type featured snippets are talking more business currently.
The knowledge of these latest updated SEO rules
for Google rankings can level up your marketing game in a business where
awareness is everything!
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