2018 Latest Updated SEO Rules for Google Ranking
Being the Best SEO Company is not a piece of cake. Just when you thought you knew all about SEO, let me tell you that Google has a 160-page long search quality evaluator guideline document for managing the ratings and ranking of your website. To add to the pains, it keeps changing for strict quality control.
While awareness about SEO is making it easier to understand the process of Google ranking, constantly changing norms are ensuring that violations from this awareness are minimized. So, let’s look at some of the top updates which are likely to impact the Google Rankings in 2018.
1.Greater Dominance of Mobile-First Indexing:
Most probably your SEO Consultant has already briefed you up about the importance of mobile scalable content. If you have not invested in mobile-first indexing, then now is the right time to start. With more than half of the Google searches already being fired up from mobile devices, Google is up for giving more weight to content which fits and justifies itself on mobile platforms. In the coming times, it might not be shocking to see mobile indexing as the topmost criterion for deciding page rankings.
2. Prevalence of Artificial Intelligence:
Gear up well because beating up the machine learning AI systems like RankBrain developed by Google is not going to be easy. With ambitious projects like Google brain, the ranking algorithms are going to be even more complicated. The prediction rates are going to shrink for sure. In scenarios like these, the only hope for becoming the Best SEO Company remains in customizing your content to match and correspond well with the queries fired by users of the web facility you are working for.
3. Linkless Brand Mentions are expected to pick up:
Most of the SEO Packages In Singapore and abroad including link-building services are expensive. Unlinked brand name mentions are one positive change expected to be used by Google. This will abolish the huge existing brand mention margins between the bigger players and small enterprises. Inventors Navneet Panda and Vladimir Ofitserov at Google LLC have filed a patent number US8682892 related to this strategy.
4. A crackdown on Irrelevant guest-posting:
Link building is one of the major criteria used by Google to decide page rankings. Pertaining to this knowledge, many website owners are using the practice of article marketing. In the coming months, Google is expected to cross-examine the relevance of guest-posting and guest-blogging. To pass in this examination, ensure that all that you post on your webpage is relevant to your readers. Failing this criterion, your Google ranking may slip on the back benches. So, choose a SEO package which can offer you a legitimate web traffic in Singapore.
5. Voice Search and Featured snippets:
Voice searches are a thing now. With almost every 5th search on mobile being a voice search, the featured snippets may be the ones you would like to focus on instead of the top ten organic rankings. Featured snippets are mentioned on the top of Google’s organic rank list. Most of the voice search results are extracts from these featured snippets. So, as fast as the feature of voice search will expand, so will the rivalry between the featured snippets and organic listing. These snippets can be of a paragraph type, list type or a tabular representation. According to the recent analysis by a Top SEO Consultant, the paragraphs type featured snippets are talking more business currently.
The knowledge of these latest updated SEO rules for Google rankings can level up your marketing game in a business where awareness is everything!