E-commerce SEO Guidelines
E-commerce is the ease these days. You don’t need to step out of the home for shopping or paying your bills. All this happens while sitting on a couch. Do you know how these e-commerce sites reach you? All thanks to SEO! The digital marketing companies have great experience in applying the right strategies to e-commerce platforms in order to convert visitors to customers. From e-commerce web design to the promotion, they can handle everything. So, how can you enhance a e-commerce site? Have a look- 1. Keyword Research : SEO demands research, and keywords should be the first thing to go with. Once you searched for them, find out how competitive they are. Find out if they have a higher domain authority. Include keywords in your product description as well. You need to work on product pages and homepage, stuffing relevant keywords. 2. Site Errors : Identify the errors like 404 pages to actual content, 302 redirects to 301, and updating duplicate content pages, Meta titl...